I understand human behaviour and translate insights into big ideas - with a sustainable outlook.
Recent Work
You can find the latest projects here. Click on the relevant image for further details. For regular updates, head over to Instagram.
Branding: EE / Euros
Branding: F1 McLaren Velo
Branding: Anthesis Group │ Reimagining the sustainable world
Branding: Puma │ Raising the legacy
Branding: ®Wilhelm │ Luxury Organic Essentials
Branding: Altima │ Redefining Rehabilitation
Branding: Spotify │ Leveling up the Spotify Design brand
Branding: Enelift® │ Uplifting the energy industry
Branding: Gillette │ The art of shaving
Branding / Packaging: Morton's Flour │ Magical Moments
Branding: Mercedes │ All electric movement
Campaign: Renault Koleos
Branding: Coolkid.ch │ The sustainable leader of bags
Branding: Zaha Hadid Architects │ Refining 'the' architecture practice
Campaign: Elanco
Branding: Yugo East │ Elevating Ballyhackamore
Campaign: Formula E
Branding: Gucci Chime │ Campaigning for gender equality
Packaging: Kumkum │ Turkish Coffee
Branding: The Fourth Pillar
Branding: The Raws
Branding: Vaillant
Branding: WorldRemit │ Reinventing money transfers
Branding: TT Mauern & Bauen
Branding: TYLRD
UI/UX: Fonacab │ Reflowing Ireland's largest mobility company
Branding: Dunhill
Branding: OTF | Journey of progress
Branding: Reverion │ Tackling the climate challenge
Brand Royalty.
As competition creates infinite choices, brands look for ways to connect emotionally with customers, become irreplaceable, and create lifelong relationships. A strong brand stands out in a densely crowded marketplace. People fall in love with brands, trust them, and believe in their superiority. How a brand is perceived affects its success, regardless of whether it’s a start-up, a non-profit, or a product.
The fascinating part is understanding the human behaviour when connecting emotionally or functionally with a brand, or not at all. Here is an outline of cross-sectoral and cross-cultural brand identities we have developed over the last 10 years: