I understand human behaviour and translate insights into big ideas - with a sustainable outlook.
Recent Work
You can find the latest projects here. Click on the relevant image for further details. For regular updates, head over to Instagram.

Branding: EE / Euros

Branding: F1 McLaren Velo

Branding: Anthesis Group │ Reimagining the sustainable world

Branding: Puma │ Raising the legacy

Branding: ®Wilhelm │ Luxury Organic Essentials

Branding: Altima │ Redefining Rehabilitation

Branding: Spotify │ Leveling up the Spotify Design brand

Branding: Enelift® │ Uplifting the energy industry

Branding: Gillette │ The art of shaving

Branding / Packaging: Morton's Flour │ Magical Moments

Branding: Mercedes │ All electric movement

Campaign: Renault Koleos

Branding: Coolkid.ch │ The sustainable leader of bags

Branding: Zaha Hadid Architects │ Refining 'the' architecture practice

Campaign: Elanco

Branding: Yugo East │ Elevating Ballyhackamore

Campaign: Formula E

Branding: Gucci Chime │ Campaigning for gender equality

Packaging: Kumkum │ Turkish Coffee

Branding: The Fourth Pillar

Branding: The Raws

Branding: Vaillant

Branding: WorldRemit │ Reinventing money transfers

Branding: TT Mauern & Bauen

Branding: TYLRD

UI/UX: Fonacab │ Reflowing Ireland's largest mobility company

Branding: Dunhill

Branding: OTF | Journey of progress

Branding: Reverion │ Tackling the climate challenge
Brand Royalty.
As competition creates infinite choices, brands look for ways to connect emotionally with customers, become irreplaceable, and create lifelong relationships. A strong brand stands out in a densely crowded marketplace. People fall in love with brands, trust them, and believe in their superiority. How a brand is perceived affects its success, regardless of whether it’s a start-up, a non-profit, or a product.
The fascinating part is understanding the human behaviour when connecting emotionally or functionally with a brand, or not at all. Here is an outline of cross-sectoral and cross-cultural brand identities we have developed over the last 10 years: