Client: Fonacab (N.I. / IRE)
Role: Lead UI / UX, Design System, Wireframe / Dashboard, Creative Direction, UI Kit
Project Info.
Redefining and reflowing the way Ireland moves. Fonacab is Ireland’s largest independant mobility provider. Fonacab needed a holistic brand system - I was tasked with shifting from growth-focused to a people-focused approach.
Key Brand Purpose.
Redefine the key experience and user journey by acting as a companion with its user-friendly UI and advanced features for both the customers and drivers. Shift the company from a rideshare company to a platform for local mobility.
Design Language.
I worked alongside both product and marketing across to create a ‘beyond-simple’ brand — instead of pursuing a complex identity system, localised through colour and pattern. Key parts of the brand included a bespoke typeface, designed for hyper-legibility. This flexible system enabled teams in different markets to make it relevant to their audiences with locally specific content.
