Client: Mercedes Benz EQ
Role: Brand Narratives, Brand Strategy, Identity, Design, Digital
Project Info.
Mercedes goes all-electric with their EQ sub-brand – and and positions itself as luxury brand at a time. No fewer than four carlines were to be launched in just one year: The technological flagship EQS, the sensual EQE, the spacious EQB and the compact EQA.
Scope.
The task was to develop a holistic and iconic brand identity that makes Mercedes-Benz enter a new era, accompanied by key visuals to elevate the digital experience.
Visual Language.
Each EQ-model is staged iconically in its unique way within an abstract world with mirroring ground. Forms and features of the carlines are captured with a progressive and innovate approach from different angles and with models in future-forward fashion.
Digital.
We wanted to create immersive campaigns and bring the superior product and its features to life across every touchpoint: with a strong serial look, exciting perspectives and platform-adequate formats.
