Client: The Fourth Pillar (Agency)
Role: Brand Narratives, Identity, Creative Lead/Direction
Project Info.
To create an interdiscplinary agency/brand, which delivers positive change for the global creative sector through communications, policy and advocacy.
Key Brand Purpose.
To champion, with conviction, the value and importance of creativity in order to make a meaningful difference to the lives of creators and those who seek to invest in and support them.
Narratives.
The brand narratives heavily evolve around the notion of Structure / Foundation and to enable a more sustainable global environment for creators.
Identity.
The brand is built using a modular and flexible identity program, around the letter ‘T’.
