Client: Renault
Role: Art Direction, Key Visual, Pre-Production, Adaptation (GER)
The Bride
A father drives his daughter to her own wedding. What should be the most beautiful day of her life, may not be. Change of heart, worries, fear of choosing a metaphorical dead-end street. The New Koleos commercial is the third chapter that ends the Renault Crossover Range campaign and reminds us that there is always another possible road, even when our route seems already marked out.
Whatever your quest
Renault Koleos is a bold step forward in automotive design and technology, with space that exceeds expectations and levels of comfort and finish that make every journey a pleasure.
The art of drawing attention
Renault Koleos embodies new aspirations. Charismatic, with a sense of detail and personality enhanced by its sleek appearance and athletic curves. The chrome accents that start at the headlights underline the vehicle’s style and strength of character in an elegant and singular fashion.
Dare to go new ways
– with the New Renault Koleos that will change your life. The luxurious crossover opens up new perspectives with its powerful and athletic style and impresses not only with high-quality interior design, but also with innovative, first-class technologies.
The key visual for the Renault Koleos was shot in South Africa, art directed by savis studios ™ for the Publicis Groupe.
Together with Publicis ITA a vivid range of short stories were developed for the launch of Renault’s new crossover SUV for the EMEA region. Our involvement was in the storyboarding, pre-production and overall art direction.