Client: Coolkid.ch (upX GmbH)
Collaboration: Melo Digital GmbH
Role: Brand Naming, Brand Narratives, Brand Strategy, Identity, Creative Lead/Direction, UI/UX, E-commerce
Project Info.
To create, establish and manifest the E-Commerce arm for the largest distributer of sustainable bags for kids in Switzerland, with main focus on a state of the art ‘direct to consumer’ distribution of ‘Affenzahn’, ‘ergobag’ and ‘satch’.
Key Brand Purpose.
Giving parents the feeling that they can buy products for their children with a clear conscience, which is good for their ergonomics and the environment (C02 compensation) simultaneously.
Narratives.
‘Cool’ is a term for popular or in style. People are genuinely drawn to 'cool' people or objects because they see them as a representation of who they wish to be - confident in who they are. The theme evolves around the notion of ‘Being themselves’, a ‘cool’ parent, enabling their kids to be a ‘coolkid’ by buying a ‘cool’ item.
Identity.
The wordmark consists of the interplay of a sans-serif syllable ‘cool’ and the dynamic serif syllable ‘kid’ to create a balanced synergy between both words and to highlight the individuality of the child itself (room for extension).