Client: ®WILHELM
Role: Brand Naming, Brand Narratives, Brand Strategy, Identity, Creative Lead/Direction, Photography, UI/UX, E-commerce
Project Info.
Born to challenge the market with a sought after but sustainable alternative.
®WILHELM is a progressive apparel studio focusing on luxury organic essentials that embody protection, comfort and freedom.
Key Brand Purpose.
Crafted for comfort. Worn for freedom.
®WILHELM is a Cologne-based studio founded by three friends, connected by their drive to combine their energy and experience and channel it into working together on a new venture. One that is dynamic, versatile, meaningful.
Narratives.
Worn daily and a staple in everyone’s wardrobe, for the team, it made sense to start with underwear. Their aim is to elevate this daily staple into a more valued and durable essential; one that provides comfort and freedom due to its design, construction and fabric.
Identity.
The name is derived from 'Willahelm' (Old High German), a composition of 'willo' (will, desire) and 'helm' (protection).
