Client: Enelift®
Role: Brand Naming, Brand Narratives, Brand Strategy, Identity, Creative Lead/Direction, Digital / Web, UI/UX, App-Design
Project Info.
Holistic Rebranding of the leading global manufacturer and supplier of integrated lifting solutions for the energy industry, based in Denmark.
Key Brand Purpose.
Enelift® designed their products to make it a safer and simpler option for pipe handling, by reducing manual handling. They are the industry leader in the Lifting solutions market and to be recognised by the client as the main manufacturer of innovative lifting solutions
Narratives.
Enelift® embraces technology and produces only the highest quality equipment, supported by the best service levels and accreditations in the industry. The notion of lifting and the sense of progress was vital for the overall visual language.
Identity.
An abstract representation of the letter 'e' and pipes; progressive motion and a steady, continuous dynamic stream.